Symbolized by a palm tree, which in Arab tradition represents resilience, refuge, and abundance. Stories, like trees, provide structure, drive impact and guide future generations onto new paths. Ours is one such story..
For a living tradition like the Alireza family its roots are its values. Honoring the legacy left by generations past, the family has grounded itself in 4 core values..
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Growing since 1845
From its start as a local trading company in 1845, to serving pilgrims to the Holy Cities of Makkah and Madinah in 1893, to its international trade arm, shipping and later ventures in the auto sector, industrial lubricants, and managing container terminals among other sectors the tree’s trunk has matured to support multiple businesses and projects.
The main trunk of the tree supports a complex of branches which are represented by a variety of businesses.
As a tree matures its leafy branches bear fruit. Generation upon generation, this fruit is a source of nourishment and is the means for the tree to propagate its own DNA - the fruit carrying the seeds which will ultimately be planted elsewhere. Such is the effect of our businesses beyond the bottom line.
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